Having a school website is one of the strategies that businesses are adopting in the era of the digital economy to take their business to the next level. School owners and educationists should see the significance of a school website in the light of harnessing the potential in the digital space. The reality of the COVID-19 pandemic has also shown that any school that wants to remain relevant and keep growing needs to move into the digital space by creating its digital ecosystem.
School choice theory assumes that parents are rational actors that can gather and consume information to find a school that matches their child's needs. Parents' desires and ability to choose quality schools.